British Journal of Marketing Studies (BJMS)
Vol 2, Issue 4, August 2014
PRODUCT INNOVATION STRATEGIES AMONG BANKS IN ELDORET MUNICIPALITY, KENYAAuthors: Odoyo Fredrick Selfano,Simiyu Robert Keywords: Bank, Eldoret Municipality, Product Innovation, Strategy Article Pages: 1-8 |
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THE ROLE OF INFORMATION TECHNOLOGY IN BUILDING CUSTOMER LOYALTY IN BANKING: (A CASE STUDY OF AGRICULTURAL DEVELOPMENT BANK LTD., SUNYANI)Authors: Peter Oppong, Hayford Adjei,Kofi Poku Keywords: Customer, Development, E-Zwich, Information, Loyalty, Technology Article Pages: 9-29 |
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THE CONTRIBUTION OF TRANSPORT (ROAD) IN HEALTH CARE DELIVERY “A CASE STUDY OF MANKRANSO DISTRICT HOSPITAL IN THE AHAFO ANO SOUTH DISTRICT OF ASHANTI REGION”Authors: Anita Osei Broni,Irene Aikins,Osei Asibey,Prince Agyemang – Duah Keywords: Ambulance, Emergence, Health, Hospital, Infrastructure, Transport Article Pages: 30-51 |
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EFFECTS OF MERGERS AND ACQUISITIONS ON SHAREHOLDERS’ WEALTH IN NIGERIAN BANKING INDUSTRYAuthors: Onikoyi, Idris Adegboyega, Awolusi, Olawumi Dele Keywords: Bank Revenue, Capital Base, Cost Savings, Market Share, Mergers and Acquisition, Shareholders Wealth Article Pages: 52-71 |
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IMPACT OF MARKETING STRATEGIES ON YOUTH PURCHASING BEHAVIOR: A CASE STUDY OF MOBILE PHONE INDUSTRYAuthors: Abdul Ghafoor Awan,Arooj Fatima Keywords: Marketing Strategies, Mobile Phone network, Youth purchasing behavior Article Pages: 72-80 |
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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
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British Journal of Marketing Studies (BJMS)
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