British Journal of Marketing Studies (BJMS)
Vol 2, Issue 1, March 2014
Examining Price Perception And The Relationships Among Its Dımensıons Via Structural Equation Modeling: A Research On Turkish ConsumersAuthors: Fatih Geçti, PhD Keywords: Price Perception, Sports Shoe Consumers, Structural Equation Modeling Article Pages: 1-11 |
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CONSUMERISM THE SHAME OF MARKETING IN NIGERIA. CHALLENGES TO CORPORATE PRACTICESAuthors: Ayozie Daniel Ogechukwu Keywords: Consumer laws, Consumer movements., Consumer rights, Consumerism, Marketing, Servicom Article Pages: 12-31 |
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AS IT WAS IN THE BEGINNING, SO SHALL IT BE, WORLD WITHOUT END”RETRO-MARKETING: THE ART OF BRINGING BACK TO LIFE/REVITALIZING AN OLD BRAND (PRODUCT) – THE NIGERIAN EXPERIENCEAuthors: AYOZIE, DANIEL OGECHUKWU Keywords: Branding, Brands, Netnography, Nostalgia, Rejuvenating, Retro-marketing, Retro-products., Revitalizing Article Pages: 32-58 |
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EFFECTS OF FINANCIAL SECTOR LIBERALIZATION ON BANK PERFORMANCE IN NIGERIA: 1971-2011Authors: OWOLABI ADESEGUN Keywords: Bank Performance, Financial Sector, Liberalization, Nigeria Article Pages: 59-78 |
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SOCIAL NETWORKS AS MARKETING TOOLSAuthors: Nozha ERRAGCHA, Rabiaa ROMDHANE Keywords: Coproduction, Digital native, Marketing 2.0, Social media, Web2.0 Article Pages: 79-88 |
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SWITCHING BEHAVIOUR AND CUSTOMER RELATIONSHIP MANAGEMENT-THE ICELAND EXPERIENCEAuthors: Divine Mawuli Akwensivie Keywords: Bargains, Customer Complaints, Customer Relationship Management (CRM), Discontinued Products, Store Manager, Switching Behavior Article Pages: 89-100 |
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MARKETING SYSTEM, SEASONAL PRICE VARIATION AND MARKET INTEGRATION OF HILSHA (TENUALOSA ILISHA) FISH IN SOME SELECTED AREAS OF BANGLADESHAuthors: Md. Imran Omar1*, Syed Ariful Haque2, Md. Rajib Sharker3, and Md. Fakhrul Islam4 & Mohammad Azharul Alam4 Keywords: Chandpur., Engle-Granger Co-Integration, Hilsha, Market integration, marketing system, price behavior Article Pages: 101-116 |
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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
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British Journal of Marketing Studies (BJMS)
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