British Journal of Marketing Studies (BJMS)

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Economic Analysis of Sunday Market in Srinagar City

Abstract

In the present study an attempt has been made to study various characteristics of Sunday market in the summer capital of Jammu And Kashmir State. The main aim was to study the quality and price structure of products sold in the market. Also special emphasis has been given to examine the job satisfaction of vendors and reasons for joining the Sunday market. With the help of interview schedules information has collected from 200 respondents. Our probe revealed that both second hand and good quality products were sold in the Sunday market at cheaper prices than normal prices. Also we found both sellers and buyers were satisfied in the market.

Keywords: Buyers, Market, Price, Products, Quality, Vendors

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This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License

 

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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
DOI: https://doi.org/10.37745/bjms.2013

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