British Journal of Marketing Studies (BJMS)

EA Journals

retail analytics

Optimizing Retail Operations with AI-Driven Data Analytics (Published)

This comprehensive article explores the transformative impact of artificial intelligence on retail operations, with a focus on data-driven strategies that optimize business performance. The article examines how AI technologies are revolutionizing inventory management through advanced demand forecasting and stock level optimization while enhancing customer experiences via personalized recommendations and targeted marketing initiatives. By investigating implementation methodologies, technological requirements, and potential challenges, the article provides retail executives and technology leaders with actionable insights for successful AI integration. The discussion extends to emerging applications and future trends, offering a forward-looking perspective on how retailers can maintain competitive advantage through continued technological innovation and strategic deployment of AI-driven analytics solutions.

Keywords: Artificial Intelligence, Digital Transformation, personalized marketing, predictive inventory, retail analytics

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