The Effect of Perceived Value and Sales Promotion on Repurchase Intention by Mediation of Fund User Customer Satisfaction at Supermal Lippo Karawaci Tangerang (Published)
The effect of Perceived Value and Sales Promotion on Repurchase Intention by mediating Customer Satisfaction for user of DANA in Supermal Lippo Karawaci, Tangerang. The population in this study is the user of DANA in Supermal Lippo Karawaci, Tangerang. This research sample amounted 75 the user of DANA in Supermal Lippo Karawaci, Tangerang. In this study the methode used to analysis is the non-probability sampling method with the research method used is descriptive research with a quantitative approach. Data analyze techniques used in this study are Structural Equation Modelling (SEM) with using analysis tools SmartPLS 3.0. The results of the study using SmartPLS 3.0 show that: (1) Perceived Value has a positive and significant effect on Repurchase Intention (2) Sales Promotion has a positive and significant effect on Repurchase Intention (3) Perceived Value has a positive and significant effect on Customer Satisfaction (4) Sales Promotion has a positive and significant effect on Customer Satisfaction (5) Customer Satisfaction has a positive and significant effect on Repurchase Intention.
Keywords: Customer Satisfaction, Perceived Value, Repurchase intention, Sales Promotion.
THE IMPACT OF RELATIONSHIP QUALITY ON REPURCHASE INTENTION TOWARDS THE CUSTOMERS OF AUTOMOTIVE COMPANIES IN SUDAN (Published)
With the continuous and accelerating changing of the marketing tools, changing of consumer choices, educated consumers, merging of new competitors in the market, the automotive companies will face a fierce competition in automotive market, all these above factors create some challenges for companies such as keeping their and retaining their customers and enhancing the repurchase intention of the customers. Therefore the companies have to adopt new marketing tools such as relationship quality concept to keep and retaining customers, moreover, it is better for automotive companies to pay more effort for retaining customer rather than getting new one, and investigate more to such factors that effecting repurchase intention. There for this paper will aim to find out the relationship quality dimensions affects on repurchase intention depending on the theory of planned behavior intention approach.
Keywords: Customer Satisfaction, Customer commitment, Customer trust, Relationship quality, Repurchase intention