British Journal of Marketing Studies (BJMS)

EA Journals

human-AI interaction

The Golden Key: Unlocking Sustainable Artificial Intelligence Through the Power of Soft Skills! (Published)

Soft (Power) skills and Artificial Intelligence (AI) are crucial in today’s business world. While AI excels at automating technical tasks, the key to a thriving workforce lies in the unique human abilities fostered by soft skills. This research study sheds light on soft skills’ pivotal role in ensuring AI’s successful integration and long-term viability within organizations. It aims to underscore how soft skills such as communication, problem-solving, creativity, emotional intelligence, and collaboration are indispensable and exciting in their potential to drive innovation. These skills enable seamless human-AI interaction, driving innovation and futureproofing the workforce. This groundbreaking study delves into the following critical inquiries: 1. What are the ramifications of depending exclusively on technical abilities in AI development? 2. How can organizations seamlessly incorporate the development of soft skills into their AI training programs? 3. What significance do soft skills hold in augmenting human-machine collaboration? The paper explores the current state and challenges of developing soft skills, highlighting the need for advanced assessment tools, innovative training methods, and a cultural shift that urgently prioritizes these skills within organizations. The findings of this paper outline practical strategies for employers to integrate and empower soft skills development effectively, equipping them to navigate the ever-evolving AI-driven business environment. This study provides invaluable insights for scholars, practitioners, policymakers, business executives, and human resource professionals exploring the AI revolution while leveraging the transformative potential of soft skills in the workplace, inspiring a new way of thinking and working.  

Keywords: Soft Skills, artificial intelligence (AI), human-AI interaction, organizational development, workforce sustainability

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