PROMOTING GREEN PURCHASE BEHAVIOR TO THE YOUTH (CASE OF BAHRAIN) (Published)
Promoting green purchase behavior means encouraging and persuading people to buy environmental friendly products. By adopting green marketing, firms can emphasize their social responsibility and promote their businesses as friends of the environment. Going green depends on boosting green purchases through effective promotional campaigns. To achieve this goal, firms need to identify the determinants of their customers’ green purchase behavior. This study was conducted on 243 youths in Bahrain; it examined the impact of environmental knowledge, attitudes, and concerns on shaping and boosting green purchase behavior. The findings of this study revealed that the youth in Bahrain have poor knowledge and concern and rather positive attitudes about the environment. The study also found that the three determinant variables (knowledge, concern, and attitudes) are positively associated with green buying behavior and that they play a significant role in shaping green buying behavior.
Keywords: Environment, Environmental Concern, Green Promotion, Green Purchase
PERCEPTION OF BANKS’ STAFF ON COMPETITION AND MARKETING STRATEGIES IN NORTH-EASTERN NIGERIA (Published)
The study focuses on the perceptions of banks’ staff with regards to competition in the Nigerian banking industry and the marketing strategies that the banks have employed to cope with the competition. The primary data for the study were obtained using a structured questionnaire administered on a sample of 100 staff of selected banks in Jimeta-Yola, the capital city of Adamawa state, North-eastern Nigeria. The data obtained from the questionnaire were analysed using percentages, mean, and the Pearson correlation analysis. The findings revealed that the top-5 factors influencing competition are the reputation or rating of banks, overall strategy adopted by the banks, effective deployment of ICT and associated facilities, incentives that individual banks give to their marketers and regulations/reforms by the government. Personal selling, relationship marketing and new product development were also found to be the dominant strategies employed by the bank as they significantly impact on customer and deposit attraction, new product adoption as well as marketing costs.
Keywords: Bank marketing, Competition, Environment, Marketing Performance, Marketing Strategies