British Journal of Marketing Studies (BJMS)

EA Journals

Anambra State

Gross Mismatch and Employee Performance of State Ministries in Anambra State, Nigeria (Published)

This study investigates the relationship between gross mismatch and employee performance in Ministries of Anambra State, focusing on education-job mismatch and skill-task mismatch. Anchored on Human Capital Theory, the study adopted a descriptive survey research design with sample size of 367 using Taro Yamane formula from a population of 4,527 staff across five key ministries.329 out of 367 were found valid and used for analysis. Data were collected through structured questionnaires were analyzed using Pearson Product Moment Correlation Coefficient via SPSS. The findings reveal a significant negative relationship between education-job mismatch and employee performance (r = -0.871, t = 14.842, β = -0.752, p = 0.021), indicating that a one-unit increase in mismatch leads to a -0.752-unit decline in performance. Similarly, skill-task mismatch was negatively correlated with employee performance (r = -0.720, t = 10.231, β = -0.645, p = 0.013), with a one-unit increase resulting in a -0.645-unit decline. These mismatches collectively explained 75.9% and 51.8% of the variance in employee performance, respectively. The study concludes that gross mismatch undermines organizational efficiency, as the misalignment of qualifications and job roles hampers productivity and quality of service delivery. It recommends implementing merit-based recruitment and regular training programs to align employee skills with job demands, thus fostering improved performance and organizational success.

Keywords: Anambra State, Employee Performance, Nigeria, gross mismatch, state ministries

Dominance of Spouses of Igbo Households in Purchase Decision of Household Goods in Anambra State, Nigeria (Published)

The objective of the study was to determine the extent of influence of couples in the purchase decision of selected household products/services – children schooling, sitting room sofa, television, refrigerator, car/motor-cycle and land property, for the family. 200 couples were sampled. Data were analyzed in measures of central tendency, and t-tests statistics which results indicated: (1) in need recognition stage of household purchase decision, sitting room sofa, television, car/motorcycle and land property are significantly husband-dominant; refrigerator is significantly wife-dominant; children-schooling is not statistically significant joint decision; (2) in information search stage, children-schooling and sitting room sofa are significantly low influence joint decision; television, car/motorcycle and land property are significantly husband dominant; refrigerator is low influence joint decision and not significant and; (3) in the final decision stage, children-schooling, sitting room sofa, television, car/motorcycle and land property are significantly husband-dominant. Given that decision for almost all the products was husband-dominant, Anambra State of Nigeria was concluded a patriarchal – husband-dominant society. Therefore, marketers of major household goods/services in the area should direct their marketing campaigns majorly at the husbands.

Keywords: Anambra State, Purchase decision, household goods, spousal influence

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