British Journal of Marketing Studies (BJMS)
Vol12, Issue 5, 2024
Traditional Vs Modern: Effect of Cultural Dimensions on Tourist Buying Intentions in the Context of Tourism MarketingAuthors: Mohammed Ahmad Alsaggaf Keywords: Cultural Values, Structural Equation Modelling, Tourism, Tourist satisfaction, revisit intention DOI: https://doi.org/10.37745/bjms.2013/vol12n5127 Article Pages: 1-27 |
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Market Research as The Architect of Informed Marketing Planning and Decision Making in Business Organization: A Literature ReviewAuthors: Sylvanus Ike Nwodo and Onwubiko N. Dike Keywords: Marketing Research, business failure, market research, marketing planning and marketing decision-making. DOI: https://doi.org/10.37745/bjms.2013/vol12n52846 Article Pages: 28-46 |
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Influencer Marketing and Consumer Engagement: The Role of Food Experts in Shaping Attitudes Towards Organic ProductsAuthors: Rafailia Nikoletta Kallioupi, Athanassios Strigas, and Spyros J. Vliamos Keywords: COVID-19, Consumer Behavior, biological products, influencer marketing, social comparison theory DOI: https://doi.org/10.37745/bjms.2013/vol12n56274 Article Pages: 62-74 |
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Igbo Culture and Business Practices in South East Nigeria: A Critical ReviewAuthors: Ellis I. Idemobi, Chisom N. Okafor, Goodfaith N. Dike and Michael I. Anyika Keywords: Igbo culture, Nigeria, South-East, business practices DOI: https://doi.org/10.37745/bjms.2013/vol12n57591 Article Pages: 75-91 |
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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
Issue DOI: https://doi.org/10.37745/bjms.2013/vol12n5
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British Journal of Marketing Studies (BJMS)
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