British Journal of Marketing Studies (BJMS)
Vol12, Issue 4, 2024
The Golden Key: Unlocking Sustainable Artificial Intelligence Through the Power of Soft Skills!Authors: Mohammed Nadeem Keywords: Soft Skills, artificial intelligence (AI), human-AI interaction, organizational development, workforce sustainability DOI: https://doi.org/10.37745/bjms.2013/vol12n4118 Article Pages: 1-18 |
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Analysis of Luckin Coffee’s Co-Branded Marketing Based on 4C TheoryAuthors: Bo Ting Keywords: 4c theory, Analysis, Luckin coffee’s co-branded marketing DOI: https://doi.org/10.37745/bjms.2013/vol12n41931 Article Pages: 19-31 |
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Brand Equity and Consumer Behaviour Among Selected Outlets of Telecommunication Companies in KenyaAuthors: Charity Mossin, Beatrice Jemaiyo and Gilbert Bor Keywords: Brand Equity, Brand awareness, and perceived quality, brand association, brand loyalty DOI: https://doi.org/10.37745/bjms.2013/vol12n43260 Article Pages: 32-60 |
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The Role of Electronic Marketing to Increase Sales and Enhancing Competitive Advantage at Deemah Company, Kingdom of Saudi ArabiaAuthors: Somaia Osman M. Abdelgadir Keywords: Competitive Advantage, Electronic marketing, consumer confidence, increase sales DOI: https://doi.org/10.37745/bjms.2013/vol12n46168 Article Pages: 61-68 |
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Corporate Reputatıon and Crısıs Management in Socıal Medıa: The Patıswıss Case StudyAuthors: Isnur Inci Armutlu Keywords: Corporate Reputation, Crisis Management, Social media, brand perception, digital communication DOI: https://doi.org/10.37745/bjms.2013/vol12n46981 Article Pages: 69-81 |
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Email ID: editor.bjms@ea-journals.org
Impact Factor: 6.80
Print ISSN: 2053-4043
Online ISSN: 2053-4051
Journal DOI: https://doi.org/10.37745/bjms.2013
Issue DOI: https://doi.org/10.37745/bjms.2013/vol12n4
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British Journal of Marketing Studies (BJMS)
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