The use of various finishes for building exterior is based on many factors. Some of these factors include the cost of such material, availability and climate compliance to mention a few. However, the use of paint as exterior finish is found to be anchored on cultural factors above every other consideration among the Yoruba people of southwest Nigeria. This paper aims at examining the cultural dynamics that are shaping the value that is placed on paint within a local set up and the underpinning parameters for the preference option. The research was conducted through a survey method that involved the administration of questionnaire on 384 respondents that were randomly selected through a multistage sampling method. Data collected were analysed through SPSS version 15.0 software using descriptive statistics and multiple regression models. The findings suggest that further development of the material will receive a greater patronage by the people.
Keywords: Colour, Culture, Yoruba People., exterior, finishes, paint
