The main purpose of the study was to determine the influence of social media on academic performance of business education students in public universities in South-East States of Nigeria. Two research questions and two null hypothesis guided the study. The study adopted a descriptive survey research design. The population was 397 students of business education programme in the seven public universities in South-East states of Nigeria. The entire population was used for the study, therefore there was no sampling. The instrument used for data collection was a 20 items questionnaire structure in four point rating scale. The instrument was validated by three experts. The reliability of the instrument was conducted using Cronbach Alpha and it yielded 0.86. Out of 397 copies of the questionnaire distributed to the respondents 374 was returned representing 94.21% returned rate. Mean with standard deviation was used to answer the research questions and the null hypothesis were tested at 0.05 level of significant using t-test. The findings of the study showed that social media influences the students’ academic performance positively and negatively in business education. Based on the finding, recommendations were made which include that students should be encouraged to utilize social media in the way that it will positively influence the academic performance, and students should be given assignments and research work to keep them busy away from the negative use.
Keywords: : Academic Performance, Business Education, Internet, Social media
