Application of Marketing Mix in Re-Positioning Adult and Non-Formal Education in Nigeria (Published)
Marking performs the role of bridging gaps between producers of goods and services and potential consumer. Marketing information serves as great instrument in repositioning organization’s operations. The paper examines the application of marketing mix in the repositioning of Adult and Non-formal Education to meet the global trend of sustainability. The paper presents the marketing mix (price, product, promotion and place) as the wheels upon which Adult and Non-formal Education could ride to greater height. The paper also highlighted the importance of Adult and Non-formal Education in nation building and maintains that these potentials are not fully taped because of the way the public, students, practitioners and the government perceives Adult and Non-formal Education. The paper concludes that given adequate involvement of government at all levels to Adult and Non-formal Education and the adoption of the marketing strategies presented in this paper, the dream of making Adult and Non-formal Education relevant will be achieved.
Keywords: Adult Education’ Application, Marketing Mix, Re-positioning